Retracing the Journey of SFA
When we introduced our SFA products to the FMCG Industry, its initial perception of automation and taking everything digital was different. In the first version of its evolution, salesforce automation got lapped up by retail-oriented companies who were keen to just shift from the ‘pen and paper mode of manually capturing and compiling data, because of 2 major challenges: Poor data visibility & Inaccuracy Businesses that had a large sales force were struggling with serious data visibility issues around outlet coverage and SKU penetration across outlets. This concern was compounded by the manual DSRs each sales rep had to maintain for the colossal number of outlets they covered, making the overall data extremely error-prone. We have seen this happen with one of the largest spice manufacturers in India, who found it difficult to manage and optimize the manual secondary schemes across the distribution network because of their sheer size. Fuzzy View on Sales Channel efficiency Especial