Reasons, Why SFA is Failing?
 
  At present ,  the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics ,  cloud ,  social engagement platforms ,  and the Internet of Things to emerge as a digitally savvy industry .  It seems like the industry is on the right track .  However ,  with the opportunity to symetricise such a vast quantum of data ,  the fundamental ideologies governing automation should be well explained and understood .  Mere deployment of sales automation and BI tools would not always deliver the desired results due to minor technical errors of application or even psychological apprehensions . Let's look at the factors that are hindering your current SFA  implementation . Unclear ideology and vision We meet a lot of Industry stalwarts in our nature of business .   ,  your teams might be working well with manual processes ,  and you are meeting your numbers...
 
