Reasons, Why SFA is Failing?
At present , the Indian FMCG industry is embracing technology like never before with betting big on the power of emerging technology like mobile analytics , cloud , social engagement platforms , and the Internet of Things to emerge as a digitally savvy industry . It seems like the industry is on the right track . However , with the opportunity to symetricise such a vast quantum of data , the fundamental ideologies governing automation should be well explained and understood . Mere deployment of sales automation and BI tools would not always deliver the desired results due to minor technical errors of application or even psychological apprehensions . Let's look at the factors that are hindering your current SFA implementation . Unclear ideology and vision We meet a lot of Industry stalwarts in our nature of business . , your teams might be working well with manual processes , and you are meeting your numbers...