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Lotus Herbals Glows Up its Retail Business With An Integrated Tech Platform

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With a symbol of purity in its name, Lotus Herbals Pvt Ltd is making wholesome nourishment with no harmful side effects a reality for Indian consumers with a Made in India brand. Three decades in the industry and Lotus Herbals already has a presence in 1,50,000 retail outlets and 35,000 salons across 700 cities through 1,000 distributors. The only challenge beating the modern times for them has been staying manually limited with sales data. No visibility and structuring became a cause of worry for Nitin Passi, CMD of Lotus Herbals. His search for a strong technology partner ended in FieldAssist. And there began a journey of growth with intelligence at fingertips. The result? 133% increase year-on-year in New Outlets. Read the entire story of glow-up with FieldAssist integrated platform here.  Read full story #ProudPartnertoGreatBrands #successstory #growth  

Importance of Distribution Management System | FieldAssist

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Distribution Management System not just controls your down-stream supply chain, but it also helps you control promotions, improve productivity, streamline inventory and sales processes, and distributor claims – you get accurate, reliable data on secondary sales. Put simply, it is the engine that drives all your sales and distribution activities. But the question is still arises, Why is a Distribution management system needed? To understand the importance of using a Distribution Management System, we need to examine the critical challenges of Channel Sales Management in India: ·         Majority distributors are small, unorganized entities that have inadequate capital and tech infrastructure. ·         Multi brand distributors find it difficult to manage data for the various brands they handle. ·       Large distributors lack the actionable data and information. ·       To penetrate rural areas, it’s necessary to add several levels in the distribution chain, adding cost and ineffici

Sales Automation Solutions – Sales Tracker or Sales Team Enabler?

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Has it ever crossed your mind if we can track our salesperson without making them feel that they are being tracked? How about we replace “salesperson” with “activities”. You are tracking activities, not people.   To understand this concept and how one can implement it, we need to understand Sales Force Automation. SFA automates sales processes and accelerates on-field productivity with  real time secondary sales data. To achieve this, real time field activity tracking is important. Read More about sales tracker or enabler Now the next question arises, how can I convince my team that sales automation is not for tracking them but their activities? Here are some features that FieldAssist has that may help you answer the above question:   Greater compliance with Geo-Fencing : With the FieldAssist field app, your SOs must physically be at the outlet to be able to punch in orders from the retailers. Live moment via heatmap : are not for monitoring what your SOs are doing every minu

Sales And Distribution Management

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  An effective territory beat plan is one of the most important aspects of FMCG sales and distribution management since it prevents wastage of time and effort. At FieldAssist, one of our key features is to assist organizations to redesign their territory plan on the Sales force automation solution such that field executives can optimize their visits and cover a larger territory in the same business time. Once the territory planning is complete, managers can allocate time to each of their field visits and develop an effective route map for the week that covers the entire list of outlets to be covered. With an even distribution of outlets in each territory, field executives are happier to follow the route plan. A well-thought-out territory management plan, therefore, ensure that the organization provides clarity, helps build focus within teams, and achieves maximum efficiency levels from their field forces while optimizing travel and time costs.

Sales Tracker

Sales automation often makes sales teams anxious with mandatory location tracking associated with it.  It automates sales processes and accelerates on-field productivity with real-time secondary sales data. At the onset, one of the sales managers told us that there is a rumor going around among the sales reps that the management will be tracking them all the time and it is making them nervous while going on their beats. And some are just using the sales tracker app with the direct intention of tracking their sales team. Hence it is difficult to believe that adoption of sales automation might lead to attrition and cause low motivation amongst the sales reps even though it is an enabler. We need to answer these questions and communicate them to the sales reps before rolling out the sales automation program. Real-time field data is crucial for consumer goods companies, and to collect field data they need to deploy sales force automation. We need to educate field reps about sales automati

Retracing the Journey of SFA

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When we introduced our SFA products to the FMCG Industry, its initial perception of automation and taking everything digital was different. In the first version of its evolution, salesforce automation got lapped up by retail-oriented companies who were keen to just shift from the ‘pen and paper mode of manually capturing and compiling data, because of 2 major challenges: Poor data visibility & Inaccuracy Businesses that had a large sales force were struggling with serious data visibility issues around outlet coverage and SKU penetration across outlets. This concern was compounded by the manual DSRs each sales rep had to maintain for the colossal number of outlets they covered, making the overall data extremely error-prone. We have seen this happen with one of the largest spice manufacturers in India, who found it difficult to manage and optimize the manual secondary schemes across the distribution network because of their sheer size. Fuzzy View on Sales Channel efficiency Especial

How Distribution Management System can disrupt the FMCG Industry?

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  "A Distribution Management System streamlines all distribution workflows and activities, improves supply chain efficiency, eliminates stock-outs/overstocking, and allows companies to access real-time data from distributors." Opportunities for Distribution Management System The Distribution management system tracks the orders, claims, invoices, stock details, etc. To avoid the rising cost of capital and hassle-free working of the distribution, a DMS is required, which can acquire automated data, which, in turn, reduces the cost and time consumption at various stages. The Distribution management system provides access to well-formulated data. Challenges to adopting a Distribution Management system As the Distribution channel is spread across remote places, it is highly challenging to employ people equipped with mastering and running the system software. They are opinionated that their long-established maintenance method is better, unaware of the distribution & management